French luxury giant LVMH announced Wednesday that it was suspending popstar Rihanna’s ready-to-wear fashion line that she launched in 2019, to focus on the cosmetics and lingerie parts of her brand Fenty.
LVMH said in a statement that it was putting the Fenty fashion house on hold “pending better conditions”.
However, it said a new round of funding for Rihanna’s lingerie line, Savage X Fenty, had been secured from US investors, and that LVMH would focus on expanding her Fenty Beauty and Fenty Skin products.
Rihanna’s tie-up with LVMH was the first time the fashion giant had built a brand from scratch since Christian Lacroix in 1987, and was part of a strategy to reach more millenials.
It was also the first time one of LVMH’s houses had been headed by a woman.
Fashion magazine WWD reported that the Fenty maison had not posted anything on its Instagram since the start of the year, and that its e-commerce site would stop operating in the coming weeks.
LVMH has also collaborated with artists Kanye West for its sportswear brand Adidas, and Pharrell Williams at Chanel.
